Start-Up Misconceptions

Most startups don’t fail because of a bad idea—they fail because of bad financial planning.

The biggest miscalculation? Assuming revenue growth will solve everything.

Here’s what often gets overlooked:

❌ Underestimating burn rate = cash runs out too soon
❌ Ignoring unit economics = scaling an unprofitable model
❌ No financial controls = costly mistakes go unnoticed

Success isn’t just about growth—it’s about sustainable growth. Want to avoid these pitfalls? Start with:

✅ A clear cash runway plan
✅ A pricing strategy that protects margins
✅ Regular financial check-ins (not just at tax time)

Finance isn’t a “later” problem. The best time to get it right is now.

Feel free to contact me to discuss how my firm can transform your outcomes by adding value to your organization.