Blog Updates
Value Added CPA Firm
A Transformative CPA Firm is not defined by the tax returns it files or to feel comfortable that your books are correct—it is defined by the strategic outcomes it delivers to its customers. At Cross + Co, transformation begins with replacing the traditional, transactional accountant relationship with a true partnership built on insight, foresight, and…
How “Just This Once” Expenses Turn Into Big Problems
If you’re using your personal card “just this once” to cover a business expense, you’re not alone—but commingling funds is one of the fastest ways to create tax headaches and messy books. As a CPA/CFO, I see it lead to missed deductions, unsupported write-offs, and stressful audit trails because the story behind each transaction gets…
Why Startup Accounting Is Your First Real Growth Strategy
Startup business accounting isn’t just a back-office function—it’s a strategic foundation that directly impacts survival, scalability, and investor confidence. I witness early-stage companies struggle not because of product-market fit, but because they lack financial visibility into cash flow, burn rate, and true unit economics. Establishing a clean accounting system from day one—using cloud-based tools, consistent…
How Predictable Revenue Fuels Confident Decision-Making
Recurring billing is one of the simplest ways to make cash flow more predictable—and predictability is what turns “busy” into “scalable.” As a CPA/CFO, I see it reduce A/R headaches by turning follow-ups and manual invoicing into automated, on-time collections. It also improves the customer experience: fewer missed payments, fewer service interruptions, and cleaner renewals…
Building Financial Clarity Across a Web of Entities
Multi-entity accounting is no longer a “big company” problem—it’s a growth-stage reality for any organization operating across multiple legal entities, locations, or business lines. As a CPA and CFO, I see firsthand how quickly complexity rises once you introduce intercompany transactions, multiple bank accounts, varying tax jurisdictions, and consolidated reporting requirements. The right structure—standardized charts…
Payroll Isn’t Just Cutting Checks— The Employer Responsibilities You Can’t Afford to Miss
Payroll taxes are one of those “behind-the-scenes” responsibilities that can quietly become a major risk if they’re not handled with discipline—because employers are managing both employee withholdings and company-funded tax obligations. Payroll is less about cutting checks and more about compliance, cash-flow timing, and internal controls that protect the business from penalties and personal liability.…
Classification of Costs
As a CPA and CFO, understanding the classification of costs is fundamental to financial decision-making. Here’s a quick rundown of key cost types: Understanding these distinctions empowers better financial management and strategic planning. Let’s dive deeper into optimizing your cost structures for success! Let’s connect and find transformative solutions to add value to your business…
The Complexities of IRS Form 1099: Simplified
As we enter tax season, IRS Form 1099 often takes center stage for many taxpayers and businesses. This form family is vast, covering everything from freelance income (1099-NEC) to investment earnings (1099-DIV) and even real estate transactions (1099-S). The challenge? Knowing which 1099 forms apply to you and ensuring accurate reporting. Missteps can lead to…
New Year — Do You Have an Accounting Strategy?
A new year isn’t just a fresh calendar—it’s a chance to reset how your accounting supports your business strategy. As a CPA and CFO, I see many companies focused on last year’s compliance while missing opportunities for better cash flow visibility, cleaner reporting, and stronger decision-making. An effective accounting strategy aligns your systems, controls, and…
Accrued Expenses: Where Strong Accounting Meets Better Decision-Making
Understanding accrued expenses is essential for reading financial statements beyond just “what hit the bank.”As a CPA and CFO, I often see businesses that are profitable on paper but surprised by cash obligations they didn’t fully anticipate. Accrued expenses represent costs that have been incurred but not yet invoiced or paid—things like payroll earned but…
Statutory Reporting: More Than a Filing Deadline
Some responsibilities in business aren’t optional. Statutory reporting refers to the legally required financial and non-financial disclosures companies must submit to government agencies and regulators, such as annual financial statements, tax filings, payroll reports, and industry-specific compliance disclosures. While the exact requirements vary by jurisdiction and industry, the objective is always the same: to provide…
IRS S-Corp Election & Income Splitting: What Business Owners Need to Know
Electing S-Corporation status is a powerful tax strategy that allows business owners to “split income” between salary and distributions—often reducing overall self-employment taxes. Profits and losses pass directly to your personal return, avoiding the double taxation of a traditional C-Corp. How the Income Split Works• Reasonable Salary → subject to payroll taxes (Social Security +…