Cross + Co - Insights
𝗠𝗼𝗻𝘁𝗵-𝗲𝗻𝗱 𝗰𝗹𝗼𝘀𝗲 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘁𝗶𝗰𝗸𝗶𝗻𝗴 𝗶𝗻 𝗯𝗼𝘅𝗲𝘀—𝗶𝘁’𝘀 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝗳𝘂𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀.
A strong monthly close isn’t just a finance function—it’s a business advantage.When your team consistently closes the books on time and with accuracy, you unlock real insight into performance, cash flow, and growth opportunities. It’s not just about ticking boxes; it’s about building trust in your numbers and making faster, smarter decisions.A disciplined close process…
Importance of Accounting Software in Today’s Business Landscape
As a CPA and CFO, I’ve seen firsthand how accounting software can transform the way businesses operate. Here are some key benefits: 🔹 Streamlined Operations: Automating tasks like expense tracking, invoicing, and report generation saves time and allows teams to focus on strategic initiatives. 🔹 Enhanced Accuracy: By reducing manual data entry, accounting software minimizes…
Should you hire a Controller?
If your business is growing rapidly or expanding into new markets, a Controller can be a game-changer. Unlike a CFO who focuses on strategic planning, or bookkeepers who manage day-to-day transactions, a Controller ensures the financial engine is running smoothly—accurate reporting, compliance, and internal controls. They bring structure to chaos and free up leadership to…
Is an SBA loan right for your SMB?
SBA loans can be a powerful tool for small and mid-sized businesses looking to access capital for growth, real estate, equipment, or working capital—with the added benefit of lower rates and longer repayment terms. Because these loans are backed by the government, lenders are more willing to extend credit, even in riskier situations. But they…
Scaling for Success
Scaling a business isn’t just about growing bigger — it’s about growing smarter. To scale successfully, you need strong financial management, a clear growth plan, and a team that’s ready to adapt.Starts with a clear vision and a rock-solid financial foundation. As a CPA and CFO, I’ve guided leadership teams to benchmark performance, earmark growth…
Strong Financial Structure
As a CPA and CFO, I’ve seen firsthand how a strong financial structure can make or break an SMB. Here are five key steps to set up a solid foundation: A well-structured financial framework isn’t just about numbers; it’s about making informed decisions that drive growth. Let’s keep moving forward together! Feel free to contact…
Let’s Talk Tariffs
I had the pleasure of contributing to the Mike Crispi Unafraid podcast on April 3, 2025 My contribution was a historical perspective on tariffs and opinion on the Trump Administration ‘reciprocal’ tariff policy. Please visit my LinkedIn page to view and comment: www.linkedin.com/in/johnhcrosscpahttp://LinkedIn
Excel & Accounting
Excel is a powerhouse tool for accountants and finance professionals alike, offering unmatched flexibility and accessibility. For small businesses or self-employed individuals, it’s often an ideal solution because it’s already included with Microsoft 365 and can be customized to fit specific financial needs. However, Excel’s greatest strength—its flexibility—can also be a drawback. Without built-in accounting…
Improving SMB Accounting
Improving accounting practices is one of the smartest moves a small business can make to boost financial health. Start by separating business and personal finances—this one step can dramatically reduce tax season headaches. Invest in reliable cloud-based accounting software and, when possible, outsource bookkeeping to professionals who can keep things clean and current. Budgeting and…
Why Small Businesses Fail
Why do so many small businesses fail? The reasons are often preventable with the right planning and strategy. One of the biggest culprits is cash flow—82% of small businesses fail due to cash flow problems, often caused by poor budgeting, lack of funding, or inventory mismanagement. Another major reason is lack of market demand—no matter…